writing awesome ones:

• Think of a bullet point as a mini headline. It needs to be concise and attention-grabbing in a way that intrigues readers and compels them to read more.

• Highlight elements key to understanding the content of your article. There’s no room for fluff here, so call out what’s most important.
• Keep it simple. Avoid complex outlines and don’t use sub-bullets if you can help it.
• Keep bullets thematically related. Bullet points highlight key elements of very specific topics, so stay on a single track.
• Make your bullet points symmetrical . . . just like the ones here. Notice how each point begins with a bolded directive and ends with a one-sentence explanation.